Your landing page isn’t congruent with your inbound marketing efforts. When your visitors reach your website, what are they looking for? Can they find it right away? ‘If visitors click on your ads, social media posts or blog links expecting to find one thing — but instead are led to a seemingly irrelevant page, they end up confused and frustrated,’ says Ken Lyons of the search-engine marketing company MeasuredSEM. ‘You might even lose their trust in the process.’”
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