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wprdr: Why It Took So Long for Retailers to Embrace E-Commerce

[T]hat type of thinking is rare in 2013. ‘There is not one brand that I know of in this stage that is not aggressively looking into their direct-to-consumer business,’ he said. ‘Digital commerce is a very, very powerful way for these brands to both sell directly to consumers but also communicate with these consumers.’ In [...]

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