wprdr: Harry Potter Goes Online [Case Study]
Launching the exclusive e-book store of the biggest-selling book series of all time was no mean feat. J.K. Rowling’s Pottermore, the exclusive retailer of the Harry Potter e-books and digital...
View Articlewprdr: Mobile Commerce Shaking Up Retail
Target is rolling out QR codes so shoppers can scan and buy toys on their cellphones. Walmart is dabbling with same-day service while Toys R Us and Best Buy are introducing their own tablet products...
View Articlewprdr: How to Turn Website Visitors Into Buyers
The first step to ensuring a successful holiday sales season is to optimize your eCommerce site. But the next step — converting those website visitors into customers — is equally important and can be...
View Articlewprdr: The Business Dangers of Digital Sharecropping
Literally overnight, their business model quit working. Revenues simply wouldn’t exceed costs. A decision made by another party, one they had no control over, took a wonderful business and destroyed...
View Articlewprdr: Make Sure Your Emails Get Delivered
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders? In today’s ecommerce market, positive customer interaction...
View Articlewprdr: Why Amazon’s Sales May Be Falling Behind This Holiday
Amazon’s ability to get orders to your door in time for the holidays may be having an unexpected consequence: Consumers are procrastinating longer than usual to buy presents online… Amazon gave...
View Articlewprdr: 6 reasons why link building is a marketing priority
As many as 7% of consumer sales are online and an incredible 89% of offline purchases are influenced by online research. Search engines are the heart of that online commerce which means search engine...
View Articlewprdr: Can Publishers Make E-Tail Pay?
In an age where print media is trailing digital growth but display ads still aren’t pulling their weight, publishers are looking to e-commerce to drum up some extra revenue. But while plenty of media...
View Articlewprdr: Amazon Launches “Amazon Coins” Virtual Currency
Amazon has just announced a new virtual currency for Kindle Fire owners to use on in-app purchases, app purchases, etc. in the Amazon Appstore. The service will launch in May, at which point Amazon...
View Articlewprdr: Ribbon Makes It Easier to Buy and Sell Items on Facebook and Twitte
Ribbon, a payments service… unveiled a tool that lets sellers create a special link to a one-page checkout that can be copy and pasted directly into the Twitter news feed. Any Twitter user interested...
View Articlewprdr: Ecommerce Sales Topped $1 Trillion Worldwide in 2012
Ecommerce is now a trillion-dollar industry. Global ecommerce sales passed $1 trillion in 2012 for the first time ever, fueled by growth in North America and the Asia-Pacific region, according to a new...
View Articlewprdr: This is Where the Paywall Works
It’s no surprise that the conservative news base has mastered the paywall — it’s been managing to support a handful of conservative media leaders, including the aforementioned Beck and Rush Limbaugh...
View Articlewprdr: Why It Took So Long for Retailers to Embrace E-Commerce
[T]hat type of thinking is rare in 2013. ‘There is not one brand that I know of in this stage that is not aggressively looking into their direct-to-consumer business,’ he said. ‘Digital commerce is a...
View ArticleIdea for Newspaper and Media Site Paywalls
Saw this article the other day on paidContent — Five ways media companies can build paywalls around people instead of content — which then stimulated a spur of the moment comment from me just to add to...
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wprdr: 4 No-Regret Moves to Convert Your eCommerce Site Into a Big Seller
E-commerce sites convert about 5% of their visitors to buyers. In comparison, many retailers achieve conversion rates in excess of 60% (depending on the format). There are plenty of reasons why...
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wprdr: PayPal on Track to Reach 2 Million Stores in 2013
EBay Inc. said PayPal will be available in 2 million retail stores this year as it takes on Square Inc. and Intuit Inc. in the market for mobile payments… EBay is trying to keep PayPal’s growth on...
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wprdr: 5 Reasons Your Website Visitors Aren’t Buying
Your landing page isn’t congruent with your inbound marketing efforts. When your visitors reach your website, what are they looking for? Can they find it right away? ‘If visitors click on your ads,...
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wprdr: How to Make Your Website Traffic Convert Into Sales
Everybody with a website is primarily obsessed with getting more traffic… but in the end, what really matters is getting traffic that converts. After all, getting new clients, new leads and making...
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tol: The Indie Author’s Website – Must-Have Content and Features
How many author’s websites have I seen? Not enough. And I see a lot of them, the vast majority just in the past year or so since I started doing Wordpreneur Peeps. Not being the fanboy type, I tend to...
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